DNB - Startup

Very cool working on this unusually long format (for a bank commercial at least) that portrays Inger Ellen Nicolaisen's traumatic but inspirational journey from teen mom to "businesswoman of the year".

The 1999 song Praise You By Fat Boy Slim (based on a sample from the 1975 song Take Yo' Praise by Camilla Yarbrough) serves as the soundtrack to Nicolaisen's journey and finally reaping the rewards of her hard work.

Agency: POL
Production: Aparent
Director: Kavar Singh

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OPPO - Stand Out, In Portrait