Our latest work for IKEA is kind of a prequel to The Trash Collection. The choice landed on Don’t you forget about me by Simple Minds to help tell the stories of why furniture gets thrown away.

We worked with Okay Kaya to breathe new life into the 80s hit song.

The film was chosen as Pick of The Day on AdAge and won Bronze at Eurobest 2022 in the category Film.

Agency: Try Reklamebyrå
Production: Aparent
Director: Niels Windfeldt