The challenge for this film was finding music that could carry the story without any voice-over. We picked the song Hold on to what you got by Joe Tex to give the film intimacy and a sense of humanity.

The film was featured in the prestigious industry news outlet Adage and Shots and listed in Contagious as one of the 25 best ad campaigns of 2021. It also won Gold at Epica & Cannes Lions in 2022.

Agency: Try Reklamebyrå
Production: Aparent
Directed by: Kavar Singh & Niels Windfeldt